Designing Services for Hybrid Intelligence: Bridging Human Insight and Machine Logic
Designing services where humans and AI agents interact as co-users means rethinking principles, tools, and ethics to support hybrid, intelligent ecosystems.
Driving ESG Transformation in the GCC: The Role of Technology, CX, and EX in Building a Sustainable Future
GCC countries like KSA and UAE ambitious ESG goals mirror a global shift toward sustainability, with technology, CX, and EX playing critical roles.
The Impact of Blockchain Technology on Customer Experience
Blockchain enhances customer experience by ensuring transparent, secure transactions, building trust. Its decentralized nature enables faster, more reliable services, fostering customer loyalty.
How Technology is Transforming Market Research
Market research is transforming from a traditional approach into an advanced technology data-driven science.
