Across GCC innovation programs, the organizations producing measurable outcomes share a consistent pattern: methodology established first, tools selected to support specific stages of that methodology, and the entire stack evolved as a coherent system over time. The organizations producing isolated wins followed by reversion to prior patterns typically inverted that

What does it mean to be customer-centric in a world where expectations are shifting, technology is accelerating, and transformation is unfolding at national scale? For Matt Watkinson, it starts with something more elemental: what it means to be human. Ahead of his keynote at EXP KSA and a series of speaking