Riyadh, Saudi Arabia – 26 January 2026

New Metrics, a leading human-centric transformation consultancy, today announced a strategic partnership with Saudi Air Navigation Services (SANS) to advance employee experience and well-being across the organization. The partnership will be formally announced during the GLMC Conference in Riyadh, marking an important milestone in SANS’ people-led transformation journey.

The collaboration supports SANS’ ambition to become a leading employer of choice in Saudi Arabia, in alignment with the Kingdom’s Vision 2030 focus on workforce excellence, institutional resilience, and sustainable national growth.

Through this partnership, New Metrics has been working closely with SANS to design and implement strategic initiatives aimed at elevating the overall employee experience. The engagement focuses on strengthening the workplace environment, embedding experience-led practices into the operating model, and enabling leaders to translate employee insight into meaningful, measurable action.

A core initiative within the partnership is the implementation of a comprehensive Voice of Employee (VoE) program, covering all 2,000 SANS employees across the full employee lifecycle from candidacy and onboarding through to offboarding and alumni engagement. Powered by Medallia, the program enables continuous listening, identifies experience blind spots, and supports targeted improvements across key moments that matter.

Chief of People and Culture Engineer – Emad Ashour

“At SANS, we view employee experience as a strategic enabler of safety, performance, and long-term excellence. Partnering with New Metrics allows us to listen to our people more effectively, act on what matters most, and build a workplace that reflects our national role and our Vision 2030 commitments.”

New Metrics Principal Technology and Analytics – Karim Daou

“This partnership reflects a shared belief that organizational performance is shaped by human experience. SANS is setting a strong example of how critical national institutions can embed employee experience at the heart of transformation.”

The partnership establishes a long-term foundation for collaboration, with future initiatives focused on experience governance, leadership enablement, and continuous improvement ensuring employee experience remains a sustained strategic priority at SANS.