Insights

Businesses can apply Social Exchange Theory to enhance CX & EX, building trust, reciprocity, and value to drive deeper engagement and lasting brand loyalty.

Sustainable growth comes from building resilient, human-focused businesses that scale through purpose, innovation, strategic partnerships, and ESG.

AI is driving a new era of Creative Destruction in customer experience, replacing old models with automation and hyper-personalization. Discover how businesses must evolve or risk obsolescence.

AI is reshaping CX in the Middle East, bridging global innovations with local expectations through personalization, automation, and cultural adaptation.

Saudi businesses are adapting CX for Ramadan’s digital-first consumers by leveraging AI, personalization, and culturally attuned engagement.

Businesses must balance innovation with ethics, ensuring that AI enhances customer relationships rather than undermining trust.

GCC smart cities must enhance human experiences, improve quality of life, and foster economic growth while addressing sustainability challenges.

GCC countries like KSA and UAE ambitious ESG goals mirror a global shift toward sustainability, with technology, CX, and EX playing critical roles.

Businesses can craft experiences that resonate by relying on the Prospect Theory which offers invaluable insights into how customers perceive losses, gains, and ownership.