Insights
Find out what’s been happening...
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Phenomenology and CX: Designing for Lived Experience in a Digital World
InsightsPhenomenology in CX design shapes lived experience through embodiment, temporality, and AI, creating digital interactions grounded in human perception.Learn more -
Experience by Design: Understanding and Operationalizing ADAA and DGA Frameworks in Saudi Arabia
InsightsIn a shift toward citizen-centric governance, ADAA and DGA frameworks are transforming Saudi Arabia’s public sector by turning experience measurement into a strategic driver of Vision 2030.Learn more -
Designing Cognitive CX: AI, the Extended Mind, and the Future of Experience
InsightsAI transforms CX through the Extended Mind Thesis by reshaping design, extending cognition, and introducing new ethical responsibilities.Learn more -
AI for Public Good: Advancing Inclusive, Data-Driven, and Future-Ready Societies
InsightsAI is transforming governance, public services, and social equity across the Middle East through smarter, inclusive, and data-driven systems.Learn more -
Designing Services for Hybrid Intelligence: Bridging Human Insight and Machine Logic
InsightsDesigning services where humans and AI agents interact as co-users means rethinking principles, tools, and ethics to support hybrid, intelligent ecosystems.Learn more -
Building Loyalty and Engagement Through Social Exchange: Applying Psychological Insights to CX and EX
InsightsBusinesses can apply Social Exchange Theory to enhance CX & EX, building trust, reciprocity, and value to drive deeper engagement and lasting brand loyalty.Learn more -
Scaling with Purpose: How Businesses Can Drive Sustainable Growth in a Changing Market
InsightsSustainable growth comes from building resilient, human-focused businesses that scale through purpose, innovation, strategic partnerships, and ESG.Learn more -
AI-Driven Creative Destruction in Customer Experience
InsightsAI is driving a new era of Creative Destruction in customer experience, replacing old models with automation and hyper-personalization. Discover how businesses must evolve or risk obsolescence.Learn more -
AI-Powered CX in the Middle East: Bridging Global Innovations with Local Expectations
InsightsAI is reshaping CX in the Middle East, bridging global innovations with local expectations through personalization, automation, and cultural adaptation.Learn more