Insights
Find out what’s been happening...
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GCC Smart Cities: Innovation, Sustainability, and the Future of Human-Centric Urban Living
InsightsGCC smart cities must enhance human experiences, improve quality of life, and foster economic growth while addressing sustainability challenges.Learn more -
Driving ESG Transformation in the GCC: The Role of Technology, CX, and EX in Building a Sustainable Future
InsightsGCC countries like KSA and UAE ambitious ESG goals mirror a global shift toward sustainability, with technology, CX, and EX playing critical roles.Learn more -
Prospect Theory in CX: Understanding and Leveraging Customer Decision-Making
InsightsBusinesses can craft experiences that resonate by relying on the Prospect Theory which offers invaluable insights into how customers perceive losses, gains, and ownership.Learn more -
The State of Banking in KSA and UAE Through the Lens of Customers
InsightsNew Metrics draws on proprietary research on evolving customer preferences, emerging trends, and the strategic priorities driving the UAE and KSA banking sectors.Learn more -
Top AI Trends for 2025: Unlocking the Potential of AI to Drive Memorable and Meaningful Experiences
InsightsFrom immersive AR experiences and autonomous agents to ethical practices and sustainable models, these AI trends will transform the way we work and live.Learn more -
CX Trends in the Middle East: Insights and the Road Ahead
InsightsThese are the CX trends that defined the UAE, KSA and the rest of the GCC in 2024 and the trends that will differentiate 2025.Learn more -
Redefining Performance Appraisals: Integrating Intelligence Theories for Enhanced Employee Experience
InsightsThis shift toward intelligence-driven performance appraisals isn’t just a necessity for modern EX strategies—it’s a strategic imperative.Learn more -
The Future of Employee Experience: 6 Trends That Will Shape Workplaces in 2025 and Beyond
InsightsThe employee experience trends of 2025 will be defined by bold transformations, from the rise of AI to the push for purpose and well-being.Learn more -
The New Saudi Arabian Tourist Experience: From Desert Landscapes to Visionary Skies
InsightsAt the heart of Saudi tourism lies Vision 2030—a strategic framework designed to create a unique, unforgettable tourist experience.Learn more