AI-Powered CX in the Middle East: Bridging Global Innovations with Local Expectations

AI is reshaping CX in the Middle East, bridging global innovations with local expectations through personalization, automation, and cultural adaptation.

Saudi businesses are adapting CX for Ramadan’s digital-first consumers by leveraging AI, personalization, and culturally attuned engagement.

Businesses must balance innovation with ethics, ensuring that AI enhances customer relationships rather than undermining trust.

GCC smart cities must enhance human experiences, improve quality of life, and foster economic growth while addressing sustainability challenges.

This shift toward intelligence-driven performance appraisals isn’t just a necessity for modern EX strategies—it’s a strategic imperative.

The employee experience trends of 2025 will be defined by bold transformations, from the rise of AI to the push for purpose and well-being.

At the heart of Saudi tourism lies Vision 2030—a strategic framework designed to create a unique, unforgettable tourist experience.

Behavioral economics, with principles like loss aversion, social proof, and framing, allows organizations to connect with customers and employees on a human level.

Human-Centered Innovation succeeds because it fundamentally shifts the focus from product-centricity to human-centricity, unlocking value through empathy, iteration, and adaptability.